Diamond Bar Ranch
“We’ve been marketing our cattle with Superior for more than 18 years. During that time, our Superior Representative has become more than just a marketing partner, but a friend. We are now marketing our entire calf crop on Superior because of the relationships we’ve built.” – Natalie Jones, Diamond Bar Ranch, Stapleton, Nebraska
Ballek Land & Livestock
“We’ve sold on Superior for the last 15 to 20 years. I really like the competitive bidding aspect. Our cattle have been shipped all across the country and have gained a lot of buyer’s attention. From day one, Ray Mader has been our rep and he’s been really good to us after all these years.” – Dan Balleck, Clearmont, Wyoming
Ute Creek Cattle Company
“We’ve been marketing our cattle with Superior for a number of years, and we have been so pleased with how it turns out. We have definitely seen the premium from the programs we participate in, and that’s important to our livelihood. We think Superior does an exceptional job of providing us those opportunities. Plus, we enjoy working with both our representative and the buyers he brings to the table.” – Tuda Libby Crews, Bueyros, New Mexico
Danelson Ranch
“Selling on Superior gives our cattle a lot of exposure. Sure, there are other video markets out there, but none bring as many buyers to the table. Chris Brookman has been our rep for many years and has always gone above and beyond for us.” -Mary & Alan Danelson, Scoby, Montana
More Seller Success Stories
OW Ranch
“We’ve been working with Superior since the beginning. We had been selling our calves at the sale barn in Brush, Colorado, with Jim Odle, and decided to take advantage of his new concept. Thanks to Superior, we have been able to work with IMI Global and take advantage of several value added programs. We often tell fellow producers that sometimes bids and buyers overreach and the market changes. Being able to rely on our contract with Superior is very important, and it’s nice to know we have one less risk to worry about throughout the year.” – Jim Guercio, Decker, Montana
Lufkin Ranches
“Our family signed up to sell on Superior the very first year it started. We’ve had several reps since then, but we have been selling consistently for more than 30 years. We were originally intrigued by the price discovery aspect, and the cattle in our region usually sell well during the summer sales. Over time, we think that Superior has helped build a good reputation for cattle raised in our area, and that has helped inspire other producers to sell on Superior as well.” – Carl Lufkin, Salmon, Idaho