800-422-2117 Texas
800-523-6610 Colorado
877-752-8866 Oklahoma
682-816-3888 Delivery Hotline

How Superior Productions Works


We have made preparations to bid and buy livestock through Superior Productions’ “Call or Click-To-Bid” service for those unable to attend in person on sale day. Please note that all of the lots in the sale will also be available for viewing online prior to sale day at


Turn in Bids Over the Phone. This is our traditional method of buying livestock and is the suggested process for anyone who does not have excellent, high-speed internet. To get started, simply go online to and click on the tab titled “Register for a Buyer Number”. Select the registration form for Superior Productions and print the registration form, fill it out and fax it in to Superior Productions at (817) 378-3380 with a signature on it. You can also mail it in to the address provided on the form. Upon receipt of this information, Superior will call you with a buyer’s number and the bid line phone number that you will use on sale day to place bids over the phone. You can also register over the phone by calling 800-431-4452.

Click-To-Bid. This is Superior’s newest way to buy cattle! Please note that high speed internet is required – this is not for dial-up or satellite internet. Registration is free, but you must become a member of to sign up. Becoming a member is easy – just go to the homepage of and follow the out-lined steps to get started. Input your information and select a username and password. You will receive an e-mail confirming you are a member. From that point forward you just have to sign in and select the sale you would like to register for. 

Viewing the Auction

If the sale is being broadcast on SLA-TV then, it will be available on DISH Network channel 997. Please note that there is a short delay if you are watching the auction on television, so be sure to call in at least one lot ahead of the lot you are interested in bidding on. Regardless of the television channel the sale is being broadcast on, all auctions will be broadcast live on the internet at  Some auctions will ONLY be broadcast online.  Remember you can call in to bid whether you watch on the TV or on the internet, but you must be a member of to “click-to-bid”.  If you just want to watch the auction without bidding online, you can do so by entering the auction as a guest.  Guests do not need a username or password to watch the auction.  Your computer must have Flash Media Player and Java installed to view the auction online. 
Bidders who are successful in making purchases via satellite or internet will be contacted by the ranch after the sale to settle payment and make shipping arrangements.   


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