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Latest News and Press Releases
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Superior Livestock – Labor Day – September 3, 2026
Genetics draw the premium as Superior markets 54,210 head. FOR IMMEDIATE RELEASE – Cattle backed by documented genetics and management practices drew the strongest bidding at Superior Livestock Auction’s Labor Day Video Auction, where producers marketed 54,210 head Sept. 3, even as the broader offering eased from the last test. Cattle producers sold a total of…
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Superior Livestock – Big Horn Classic – Aug. 17-21, 2026
Buyers stay aggressive as Superior’s Big Horn Classic offering jumps 75% Buyers stayed aggressive through a volatile week on the board as Superior marketed 197,000+ head. FOR IMMEDIATE RELEASE – Buyers stayed aggressive through a volatile week on the futures board as Superior Livestock Auction marketed more than 197,000 head at its Big Horn Classic,…
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Superior Livestock – Video Royale – July 27-30, 2026
Superior Livestock Auction hosted the Video Royale video auction live on July 27-30th from the Winnemucca Convention Center in Winnemucca, Nevada. Cattle producers sold 118,552 head of calves, yearlings, and bred stock, totaling 978 lots from 25 states for this offering. Strong buyer participation from hundreds of bidders throughout the auction resulted in 182 different…