Welcome to Superior Livestock!
Superior Livestock Bellringer 2021
VIDEO CATTLE AUCTION
TUESDAY, WEDNESDAY & THURSDAY
JANUARY 12,13 & 14, 2021
BROADCAST LIVE FROM THE
EMBASSY SUITES OKLAHOMA CITY
1815 S MERIDIAN
OKLAHOMA CITY, OK
DISH NETWORK ~ CHANNEL 997
www.superiorclicktobid.com
SUPERIOR SUNRISE @ 7:30 A.M. (CST)
VIDEO AUCTION @ 8:00 A.M. (CST)
** OFFERING 142,230 HEAD **
220 HOLSTEINS
50,960 YEARLING STEERS ~ 32,470 YEARLING HEIFERS
47,740 WEANED CALVES ~ 300 CALVES ON COW
9,790 BEEF DAIRY CROSSES ~ 750 BRED STOCK
TUESDAY, JANUARY 12
| REGION 3/4/5/6 FEEDER STEERS | 1000 - 1304 |
| REGION 3/4/5/6 FEEDER HEIFERS | 1305 - 1454 |
WEDNESDAY, JANUARY 13
| REGION 1/2 FEEDER STEERS | 1455 - 1647 |
| REGION 1/2 FEEDER HEIFERS | 1648 - 1773 |
| BEEF DAIRY CROSSES | 1774 - 1838 |
| HOLSTEIN | 1839 - 1841 |
| BRED STOCK | 1842 - 1860 |
THURSDAY, JANUARY 14
| REGION 1 & 2 WEANED CALVES | 1861 - 1997 |
| REGION 3/4/5/6 WEANED CALVES & CALVES ON COWS | 1998 - 2121 |
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Setting Up Cows for Success at Preg-Check
Setting Up Cows for Success at Preg-Check 
By Chris Thomsen, D.V.M., beef technical services, Merck Animal Health
Pregnancy-check season is a time to identify and sell open cows. It’s also important to take steps to ensure pregnant cows deliver calves that are as healthy and strong as possible to help them thrive in the face of normal neonatal challenges. Aside from determining pregnancy and estimating calving dates, this is a good opportunity to physically examine cows and cover any vaccination and parasite control needs.
Determine vaccination needs for the cow
If the cow herd was not vaccinated in the spring before breeding, now is the time to give the annual respiratory and reproductive vaccine boosters. A killed or modified-live vaccine, labeled as safe for pregnant cows, can be used. MLV vaccines should only be used if a cow has been vaccinated within the past 12 months with the same vaccine. Vaccines providing protection against Bovine Viral Diarrhea (BVD), Infectious Bovine Rhinotracheitis (IBR), vibriosis and leptospirosis are essential.
Prepare for passive protection
Vaccinating cows prior to calving also will stimulate antibody production that will result in higher-quality colostrum, ultimately giving calves better protection when they’re born. For example, you can administer a scours vaccine five to seven weeks prior to calving to boost antibody levels in the cow’s colostrum so the newborn calf will have increased protection from scours.
Implement internal and external parasite control
The results of many studies have shown that when parasites are effectively eliminated, the cow will utilize feed more efficiently, milk better and produce a heavier calf. Because of the developing parasite resistance to avermectin products, the most effective strategy to control internal parasites involves concurrent deworming. This process utilizes two dewormers from different classes given at the same time. An example of this strategy includes using fenbendazole, the active ingredient in Safe-Guard®, along with an avermectin pour-on. This combination has demonstrated a near 100 percent internal parasite kill.1
Consult with your veterinarian to develop a preg-check program that will help keep your cows healthy and productive, giving them the best opportunity for a successful calving season.
Enhancing the Cattle Producer’s Biosecurity Plan
Enhancing the Cattle Producer’s Biosecurity Plan
Julia Herman, DVM, MS
Beef Cattle Specialist Veterinarian, NCBA, a contractor to the Beef Checkoff
As we expand biosecurity planning on the farm and ranch, it is best to be prepared beyond everyday diseases. Foot and mouth disease (FMD) is a foreign animal disease and the most contagious viral disease that affects cloven-hooved livestock and wildlife species. Fortunately, FMD is NOT a public health or food safety risk though its effects on our economy, trade, and way of life would be devastating if it were to enter North America.
The Checkoff-funded Beef Quality Assurance (BQA) Program has partnered with the USDA funded Secure Beef Supply (SBS) Plan to provide resources to cattle producers for properly preparing for an FMD outbreak. These resources enable producers to learn more about FMD, clinical signs, and protective measures to incorporate into their facilities and businesses. During an FMD outbreak, normal activities will be disrupted, and limited animal movement will be implemented initially to allow Regulatory Officials to investigate and trace infected animals. Similar to the current COVID-19 outbreak, identifying FMD in animals early on will be critical to minimizing effects on the livestock industry and economy.
With these biosecurity goals, realize that biosecurity is always a work in progress, yet is one aspect that producers have the most control over. Producers can prioritize actions from the SBS checklists on what is completed, what can be done quickly, and identify next steps. Record keeping is important during peace time and during a disease outbreak. Resources in your community such as veterinarians, extension agents, or BQA state coordinators can help you write, implement, and update your biosecurity plan.
Biosecurity involves preparing for both common diseases and foreign animal diseases. These concepts are instrumental in keeping both humans and animals healthy. For more information and downloadable preparation documents, visit the BQA website at bqa.org or the Secure Beef Supply Plan website at securebeef.org. Together we can take a stepwise approach to protect your animals and business now and in the future.
Bid Online with SuperiorClickToBid.com!
For over 25 years, Superior Livestock has been committed to making it easy for buyers and sellers to come together. With the introduction of this online bidding portal, we have made it even easier for buyers to participate in an auction. For more information, go to http://www.superiorclicktobid.com.