Superior Livestock Auction’s marketing service offers both buyers and sellers the opportunity to take advantage of “Value Added” programs which will bring more dollars to their bottom line.
Superior has always taken a leadership role in today’s changing livestock industry. In 1994, Superior introduced the beef industry’s first national Vaccination Program, which grew to become nationally recognized.
Superior was also in the lead in Source and Age Verification by implementing “Superior Verified” which allows producers to Source and Age Verify their cattle through IMI Global.
Superior Livestock’s goal is to continue to stay on the industry’s leading edge in implementing new programs to better serve our buyers and sellers and add value to their investment.