800-422-2117 Texas
800-523-6610 Colorado

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Superior Productions

 
Production Services

Superior Video and Television production

 

Superior Productions specializes in marketing and video production for the beef industry. From script to screen, our experience and knowledge get results. From Web promos to television programming and documentaries, our team has over 35 years of award-winning video, film and television industry experience. Check out our series, The American Rancher,  the oldest and most watched television program dedicated to the beef industry. 
 
Click to watch our Demo Reel.
 
 
 
Creative Concepts

 

Creative Concepts and Design


Beef production is a multi-billion dollar industry that is complex and dynamic; an industry that we intimately understand. In 1987, Superior Livestock Auction revolutionized cattle marketing. Today, Superior Productions--a division of SLA--leverages all of Superior Livestock's vast beef industry knowledge and experience in a marketing and advertising package customized to your operation. 

Couple that with our team's award-winning production and advertising experience, and you'll get the best marketing opportunities in the beef industry. Team members have worked as department heads on award-winning feature films and documentaries, marketed for fortune 100 corporations, produced for nationally recognized news and entertainment brands, and produced award-winning commercial advertising.

For  information on cattle sale management and marketing plan specifics, see below: Marketing Campaign & Cattle Sale Management

 

 

On-Location and Studio Media Acquisition 

  • Advertising, television, and documentary turn-key production
  • On-location auction production, including live video feed 
  • HD multi-camera packages available for studio or location 
  • Wireless lav or boom mic location audio 
  • Live event broadcasting to satellite or fiber available
  • In-house audio booth
  • 4k aquisition available upon request
On Location Video Acquisition

 

 

Post Production & Digital Media Services

Post Production and
Digital Media Services

  • Adobe Creative Cloud offline and finish edit suites
  • Five Premiere Pro CS3 SD editing suites
  • After Effects motion graphics
  • Video transcoding for streaming, download, editing & mobile devices  
  • Media transfer & duplication services
  • Video On Demand encoding and hosting for your website
  • DVD authoring and duplication

 

Web Solutions

  • Web Site Design and Development 
  • Hosting Services
  • Web Site Maintenenace
  • Interactive catalogs
  • Banner Ad Design
  • Social Networks
  • Blogs
  • E-Blasts
  • Search Engine Optimization
  • Pay Per Click
  • Print Media
  • Sale Catalogs
  • Print Ads
  • Direct Mail

Web Solutions

 

Marketing Campaign & Sale ManagementMarketing Campaign & Cattle Sale Management

Marketing Consultation
Superior Productions will evaluate the operation and provide direction on sale production ideas and marketing suggestions on how to get more exposure for your sale and operation, along with evaluating your customer service methods.  Consultation will include:

  • Review current marketing strategies and offer new ideas
  • Evaluate Goals & Directions
  • Review Customer Service methods
  • Provide a timeline of deadlines to meet
  • Evaluate and make sure all marketing avenues are being utilized effectively

Marketing Campaign
Superior Productions will provide a complete marketing campaign to help build brand identity, create an effective message, and keep the marketing side of your operation organized and on schedule.  Process will include:

  • Review current marketing strategies and offer new ideas
  • Review Customer Service methods
  • Evaluate Goals & Direction
  • Provide a Marketing & Media Placement Budget
  • Provide a timeline of deadlines to meet
  • Create ideas for an effective Marketing Campaign that will carry throughout the sale season along with (ads, catalogs, flyers design are not included in this cost)

 

Event Coordination & Sale Management
Superior Productions will make sure the public side of your sale is well organized, all the details are addressed, and your guests feel appreciated while your herdsman or sale manager takes care of the important part of the sale - the “cattle”.