Advertise with Superior

Superior Productions has a variety of television, catalog and web advertising opportunities designed to assist you in promoting your brand and products to rural Americans. Sponsors can place their information in front of cattle producers and breeders who watch to buy and sell livestock using our broadcast auction service on RFD-TV and Superior internet. Superior Production’s is designed to give sponsors the most dynamic way that exists to showcase breeds, products and services.  

Advertising on The American Rancher

Website advertising on www.SuperiorLivestock.com

• GLOBAL
  • Top Banner (906x90) $2,200.00 per month
  • Bottom Banner (906x90) $1,700 per month
  • Left Side Box (234x234) $1,300 per month
• Home Page
  • Top Banner (906x90) $1,400.00 per month
  • Bottom Banner (906x90) $900.00 per month
  • Left Side Box (234 x 234) $500.00 per month

Website advertising on www.SuperiorClicktoBid.com

• Home Page Header Banner (644 x 90) $900.00 per month
• Auction Page Header Banner (644 x 90) $750.00 per month
• Footer Banner (global) – (906 x 90) $600.00 per month
• Right side box (global) – (234 x 234) $500.00 per month
• Auction Page Skyscraper – (160 x 600) $500.00 per month

Superior Livestock Auction Catalog Advertising

Mailing Demographics

23 print catalog mailed per year
Annual Circulation ~ over 110,000

Each catalog is mailed out to all Registered Buyers and Consignors of each sale. The average mailing list consists of between 4,000 – 6,000 publications, with each mail out varying to include the consignors on that particular auction.

Fort Worth Historical Stockyard Auctions
Broadcast live from Superior Livestock’s Studio

1-2 day auctions offering approximately 20,000 – 60,000 head of cattle from 150-300 consignors on each auction.  These bi-weekly publications arrive 1^st class to top producing ranchers and farmers. The direct objective is to reach our customers which are also your customers.

Special Multiple Day Destination Auctions
Broadcast live from varying remote locations

2-5 day auctions offering approximately 70,000 – 250,000 head of cattle from 500-700 consignors on each auction. These large manuscripts of top producing cattle offerings arrive by priority mail. Our feature auctions are located in some of the major cattle producing centers in the Nation. The purpose of these auctions being a great marketing event as well as an opportunity to show some good old-fashion hospitality and customer appreciation.    

      January - "Bellringer" - Denver, CO

      June -  “Corn Belt Classic” -Council Bluffs, IA 

      June - “Week in the Rockies”  -Steamboat Springs, CO

      July -  “Video Royale”- Winnemucca, NV

      August -  "Big Horn Classic" -Sheridan, WY

      September - “ Labor Day”- Denver, CO

Superior Livestock Auction 2013 upcoming schedule

On-Screen Advertising during Superior Livestock Auctions

Superior Livestock Auction is offering high impact banner ads on Superior's Broadcast Auctions. (RFD-TV & Superior Click To Bid)

RFD-TV On-Screen Advertising during Superior Livestock Auctions – All Superior auctions are broadcasted on RFD-TV and distributed through Direct TV, and Dish Network reaching 41-million homes nationwide. 

As the nation’s largest livestock marketing entity, Superior has the capability to place your product or company directly in front of the most relevant audience in the livestock industry at point of purchase.

How It Works & Logo Details

 Banner ads will reach thousands of Superior customers.  As the nation’s largest livestock marketing entity, Superior has the capability to place your product or company directly in front of the most relevant audience in the livestock industry at point of purchase. 

The average superior auction lasts (7) seven hours. Your ad will appear in the :15 second rotation and depending on the number of auction day sponsors your logo will alternate through the day.

Superior will place banner advertisements directly beside the lot being sold.These banner ads will be limited to 15 sponsors per sale day to ensure a positive impact each time they appear.

Dimensions: 158x182 px @72 dpi, transparent background, square pixel.

Layered PSD file, PNG or PDF transparency or EPS. No animated graphics. 

Pricing has been set on a per day basis to be more cost effective than print, radio or any other media outlet and is available only through Superior Productions.

Superior Livestock Auction RFD-TV On-Screen Advertising Rates

1 - 20 Auction Days~$500 per auction day

21 - 43 Auction Days~$350 per auction day

Click to Bid On-Screen Advertising during Superior Livestock Auctions

All Superior auctions are broadcasted on RFD-TV and viewed through www.superiorclicktobid.com.  As the nation’s largest livestock marketing entity, Superior has the capability to place your product or company directly in front of the most relevant audience in the livestock industry at point of purchase.

Logo/Ad Detail

How It Works & Logo Details

  Banner ads will reach thousands of Superior customers.  As the nation’s largest livestock marketing entity, Superior has the capability to place your product or company directly in front of the most relevant audience in the livestock industry at point of purchase. 

The average superior auction lasts (7) seven hours. Your ad will appear in the :15 second rotation and depending on the number of auction day sponsors your logo will alternate through the day.

Superior will place banner advertisements directly beside the lot being sold.These banner ads will be limited to 15 sponsors per sale day to ensure a positive impact each time they appear.

Dimensions: 330x275 px @72 dpi, transparent background, square pixels.

Logo format: layered PSD file, PNG or PDF transparency or EPS (preferred). Background of ads will be Hex #173918 - Artwork should be visible over that color.

Animated graphics acceptable.

URL click through access available.

Superior Livestock Auction Click to Bid On-Screen Advertising Rates

1 - 20 Auction Days~$300 per auction day

21 - 43 Auction Days~$150 per auction day 

For more information please contact Nancy Gill.