Advertise with Superior
Superior Livestock Auction Catalog Advertising
Mailing Demographics
23 print catalog mailed per year
Annual Circulation ~ over 110,000
Each catalog is mailed out to all Registered Buyers and Consignors of each sale. The average mailing list consists of between 4,000 – 6,000 publications, with each mail out varying to include the consignors on that particular auction.
Fort Worth Historical Stockyard Auctions
Broadcast live from Superior Livestock’s Studio
1-2 day auctions offering approximately 20,000 – 60,000 head of cattle from 150-300 consignors on each auction. These bi-weekly publications arrive 1st class to top producing ranchers and farmers. The direct objective is to reach our customers which are also your customers.
Special Multiple Day Destination Auctions
Broadcast live from varying remote locations
2-5 day auctions offering approximately 70,000 – 250,000 head of cattle from 500-700 consignors on each auction. These large manuscripts of top producing cattle offerings arrive by priority mail. Our feature auctions are located in some of the major cattle producing centers in the Nation. The purpose of these auctions being a great marketing event as well as an opportunity to show some good old-fashion hospitality and customer appreciation.
January - "Bellringer" - Denver, CO
June - “Corn Belt Classic” -Council Bluffs, IA
June - “Week in the Rockies” -Steamboat Springs, CO
July - “Video Royale”- Winnemucca, NV
August - "Big Horn Classic" -Sheridan, WY
September - “ Labor Day”- Denver, CO
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Size of Ad
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1-2 Insertions
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3-5 Insertions
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6 or more Insertions
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Back Cover, 4 Color
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$1,800
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$1,650
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$1,450
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Inside Cover, 4 Color
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$1,300
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$1,200
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$1,050
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Inside Cover, Black and White
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$1,100
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$1,025
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$900
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Full Page, Black and White
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$900
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$850
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$700
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2/3 Page, Black and White
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$560
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$490
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$420
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1/2 Page, Black and White
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$490
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$420
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$315
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1/3 Page, Black and White
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$420
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$385
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$280
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1/6 Page, Black and White
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$350
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$315
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$245
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Capture the audience of cow/calf producers, backgrounders, grazers and feedyards across the cattle producing states of America. Contact Kelly Frye for availability and advertising packages in our print catalogs.