800-422-2117 Texas
800-523-6610 Colorado
877-752-8866 Oklahoma
682-816-3888 Delivery Hotline

Meet The Staff

Joe Lichtie -- Vice President




Joe Lichtie currently serves as Vice President of Superior Livestock Auction and Manager of Superior Productions in the Fort Worth office. Lichtie has been with Superior Livestock since 1989, and as the purebred auction business and need for television production grew, Superior Productions was created to manage these emerging industry segments. With past experience in television and broadcasting, Lichtie has had 25-plus years in an industry where technology and the cattle industry coincide.

His experience has played an integral part in the steady growth of this division of Superior Livestock Auction. Lichtie holds customer service in the highest esteem and strives to ensure Superior Productions continues to provide its clients with opportunities to market livestock with unsurpassed service and utilization of the most innovative methods, now and in the future. He is the creator, and serves as producer of "€œThe American Rancher"€ television series.

He remains active in industry organizations and serves in other leadership roles within the companies. Raised in Amarillo, Lichtie now lives in Fort Worth with his wife, Heather; their two sons, Mitchell and Wes; and daughter Reagan.


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Joe Lichtie