Broadcast Your Auction

A one of a kind opportunity exists for your next auction to receive the exposure, recognition and buyer participation that will make a positive impact on your bottom line. It is the easiest, most cost effective way to broaden your buyer base. If you want to bring more buyers to your auction, do it via satellite with Superior Productions. Since 1993, Superior Productions has been the broadcast and video production division of Superior Livestock Auction. Superior Productions annually produces and broadcasts over 800 hours of live television for Superior Livestock Auction. Throughout the years, Superior Productions has brought genetics to buyers through multiple broadcasts of production auctions for many of America's premier beef cattle seed stock producers. Superior Productions has also helped expand the marketing horizons for some of the nation's top horse breeders.

Superior Productions’ television broadcast is available on Dish Network channel 997, and are simulcast on

Included in the Internet & Television broadcast package, Superior Productions will provide the following:

All associated travel costs are extra and television airtime booked 3 months prior to sale date.


Superiors Productions offers these additional services at the indicated additional cost. Historically, each of these services listed have had a positive impact on the number of registered buyers and the number of lots purchased through Superior.

They include:        

Broadcast your auction live on our website at

Cattle are video taped approximately 30 days prior to the auction and then the lots are edited for broadcast. On sale day, viewers watching over the internet will hear the live auction in progress and will be able to see the pre-edited video of each individual lot as it is selling with the graphics displayed. Registered buyers would call into the telephone bid line number to bid. Customers can view the auction, access the online catalog and view the video lots at

Superior Productions charges no commission for lots sold through our services. The current rate is $20 per lot for cattle and $35.00 per lot for horses to video/edit/compress lots for internet broadcast plus $1300 / hour broadcast on the website for Monday through Friday or $1800 / hour broadcast on a Saturday.

Travel expenses for videotaping and sale day is in addition to these charges. No need for high speed internet at the sale location.  Two independent phone lines are required to broadcast an auction with Superior Productions.