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Sep 23 - 24 2010
Oct 8 2010
Nov 5 2010
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Sep
11
2010 Fisher Ranch Quarter Horse Sale Eufaula, OK
Sep
16
2010 Holden Herefords Female Sale Valier, MT
Sep
17
2010 Nunley Brothers Five Star Aucti Sabinal, TX
Sep
18
2010 Van Norman Performance Horse Sa Elko, NV
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Superior Livestock Auction "LABOR DAY XXXI" September 9 and 10, 2010. Broadcast via satellite from the Crown Plaza Denver International Airport in Denver, Colorado
Offering over 65,000 head on DISH Network Chanel 231 and DirecTV Chanel 345. Thuraday September 9th offering all Weaned Calves and Calves on Cows. Friday, September 10th offering Holsteins, all Feeder Steers, Feeder Heifers and Breeding Stock. Offering 11,200 Feeder Steers, 7,800 Feeder Heifers, 21,400 Weaned Calves, 20,800 Calves on Cows, 1000 Holsteins, Longhorns and Corrientes and 3,000 head of Bred Heifers, Bred Cows and Cow/Calf Pairs. For more information on this sale, please contact Superior Livestock Auction at 1-800-422-2117.
Superior Livestock Auction, September 23 and 24, 2010.
Broadcast via satellite from Superior Livestock Auction Office & Studio in Fort Worth, Texas. DEADLINE IS MONDAY SEPTEMBER 13, 2010 @ 5:00 PM. For more information or a representative near you please call 1-800-422-2117.
Register for a Commercial Buyer Number - For information Click Here
Register for a Superior Productions' Buyer Number - For information Click Here
Bid On Line with SuperiorClickToBid.com
Welcome to SuperiorClickToBid.com - your place to bid and buy online with Superior Livestock and Superior Productions. The Superior Family has been committed for over 25 years to making it easy for buyers and sellers to come together - and with the introduction of this online bidding portal, we have made it even easier for buyers to participate in an auction.For more information go to http://superiorclicktobid.com
Selling U.S. Beef Worldwide
Selling U.S. Beef Worldwide
Beef Checkoff Program marketing efforts reach more than 80 countries
Research indicates that the Beef Checkoff Program’s “Beef. It’s What’s for Dinner” ad campaign has tremendously strong recognition in the United States – with about 85 percent of U.S. consumers recognizing it. And while that offers strong results for producers who invest their hard-earned dollars into the program, it actually addresses just a small portion of the checkoff’s target audience, considering that about 95 percent of the world’s population is outside the United States.
That’s why the Beef Checkoff Program has invested in an integrated marketing program that reaches all corners of the globe. In fact, the Beef Checkoff Program helps market U.S. beef in more than 80 countries, with nearly as many ways to promote beef as there are destinations for it:
- In some markets, penetrating the hotel-restaurant sector is critical, and this requires education of chefs and food service staff.
- Other countries have highly active and mature retail sectors, where the focus is on gaining visibility in the meat case by developing and merchandising cuts that appeal to local consumers.
- The processing sector is another critical destination for many beef cuts, and checkoff dollars also help out U.S. processed beef products on the world’s table.
- Advertising, tasting demonstrations and tradeshows all are critical to the growth of U.S. beef exports. Effectiveness of these programs has been increased through development of new products, recipes and preparation methods tailored for local cuisine, and through proper training of demonstrators and sales staff.
Of course, anyone who cares about selling beef knows that the discovery of bovine spongiform encephalopathy (BSE) in an animal in the United States. on Dec. 23, 2003 set the United States back in the global beef marketplace. But the continued diversification of U.S. beef products – much of which is funded with checkoff dollars – is helping to make a full comeback imminent by creating new revenue streams for producers and processors in the international marketplace.
New BSE-related rules for trade have increased U.S. costs of production by requiring additional processing and record-keeping procedures. While these requirements add complexity and cost to beef production, they also offer another opportunity for differentiation and diversification.
“If you can get more value in the marketplace, that just pulls more dollars back into the total system, and hopefully cattle prices will go up,” said Paul Clayton, vice president of export services for the U.S. Meat Export Federation (USMEF), which contracts to manage foreign-marketing programs for the beef checkoff.
“The way we look at it is that foreign markets are value-added markets.… A simple equation people can think about is with variety meats, which is not something that is consumed in the United States, but once we move those into foreign markets, they gather more value, sometimes as much as five or 10 times their value in the United States.” Short-rib prices are a good example of this increased value overseas, as exports of this single cut adds about $15 per head to every steer and heifer slaughtered, according to USMEF.
So the next time you hear “Beef. It’s What’s for Dinner,” remember that means here, there and everywhere, thanks to your Beef Checkoff Program!
For more about checkoff-funded foreign-marketing efforts, visit http://www.beefboard.org/foreign/checforeignmarketing.asp/ and http://www.usmef.org/. Get more information about your checkoff investments, in general, here at http://www.mycheckoff.com/
Need Cattle Now?
Superior Stampede offers an online weekly cattle auction every Wednesday at 11AM, when Superior Livestock is not having a catalog sale. Don’t forget to check out the Daily Showlist on the Country Page. For information Click Here
Superior Launches New Website!
Visit The American Rancher's new home at http://theamericanrancher.com
Upcoming Auction Broadcasts From Superior Productions:
To view information on upcoming auctions and preview video visit our new website at http://www.superiorlive.com.
Cow Creek Private Treaty Bull Sale-8/1/10
Rasmussen Quarter Horse Sale - 9/3/10
Pryor Show Cattle Video Auction-9/6/10
Fisher Ranch Horse Sale Internet Broadcast- 9/11/10
Holden Hereford Female Sale-9/16/10
Nunley Brothers 8th Annual Auction-9/17/10
Van Norman Performance Horse Sale Internet Broadcast- 9/18/10
Bucks By Design and Mega Genetics Female Internet Sale-9/24/10
Bucks By Design & Mega Genetics Sale-9/25/10
Hoffman.W4.Topp Internet Only Female Sale-9/26/10
McKellar Angus 4th Annual Female Sale-10/1/10
Homestead Genetics Bucking Stock Sale-10/2/10
Leachman Cattle of California Internet Only Sale-10/2/10
Barber Ranch Hereford Bull Sale-10/6/10
M6 Ranch Internet Sale-10/8/10
Wehrmann Angus Female Sale-10/9/10
Ash Angus Sale-10/11/10
Powell Herefords-10/12/10
Star Lake Hereford Ranch-10/17/10
Thomas Charolais Internet Only Sale-10/20/10
44 Farms Annual Bull Sale-10/23/10
Strang Herefords & Black Angus Bull Sale-10/26/10
Pharo Cattle Bull Sale-11/1/10
TC Ranch Female Internet Sale-11/1/10
Superior Fall Horse Auction-11/6/10
Designer Genes Select Investments Internet Sale-11/13/10
5L Red Angus-11/17/10
Sand Dune Cattle Bull Sale-11/18/10
Best of the West Bucking Stock Sale-11/27/10
Wehrmann-Donnell-12/1/10
Sitz Angus Annual Production Sale-12/2/10
Eagle Pass Ranch-12/4/10
Cutting Horse Insider-12/7/10
Western Bloodstock Invitational Sale-12/7/10
Leachman of California Internet Sale-12/11/10
Cross Diamond Cattle Company-12/13/10
Livestock Markets Raise $73,000 for All American Beef Battalion
To Read More, Click Here.
Superior Livestock Auction announces Shelby Rae Campbell of Hotchkiss, Colorado as 2010's Scholarship recipient.
Calvin and Tracy Campbell are the proud parents of Shelby Rae. Campbell and Sons have sold their cattle with Superior for over 20 years.
Shelby was an avid participant in Volleyball, Basketball and Track, and was named All Conference in all 3 sports. She was a member of the National Honor Society and received All State Athletic Academic Honors.
She was a student council member all four years of high school and active in 4-H.
Shelby graduated as Valedictorian of her class at Paonia High School, and plans to double major in the Physician Assistant program and Ag Business at West Texas A&M University in Canyon, Texas.
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