800-422-2117 Texas
800-523-6610 Colorado

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Welcome to Superior Livestock!

General Info

General Info and How to Sell Here

Superior Livestock Auction Commission Rates

Video Auction

Stockers & Feeders

Commission: 2% of the gross proceeds (minimum of $8.00 per head) plus $2.00 per head consignment fee.
 
No Sale/Scratch Fee: $3.00 per head (maximum of $1,500.00 per consignor per sale). 
   
   
Breeding Stock
Replacement Heifers, Bred Heifers, Bred Cows & Pairs

 
 
Commission: 3% of the gross proceeds plus $2.00 per head consignment fee.
 
No Sale/Scratch Fee: $10.00 per head (no maximum).
   
   
Bulls
 
Commission: Minimum of $200.00 per lot or 5% of the gross proceeds (whichever is greater) plus $2.00 per head consignment fee.
 
No Sale/Scratch Fee: $20.00 per head with a minimum of $200.00 per lot (no maximum).     
Note: Scratched lots can roll one time to one of the next two auctions for one fee.

 

 


 

Internet Auction

Stockers & Feeders

Commission: 2% of the gross proceeds (minimum of $8.00 per head) plus $2.00 per head consignment fee.
 
No Sale/Scratch Fee: None 
   
   
Breeding Stock
Replacement Heifers, Bred Heifers, Bred Cows & Pairs

 
 
Commission: 3% of the gross proceeds plus $2.00 per head consignment fee.
 
No Sale/Scratch Fee: None
   
   
Bulls
 
Commission: Minimum of $200.00 per lot or 5% of the gross proceeds (whichever is greater) plus $2.00 per head consignment fee.
 
No Sale/Scratch Fee: None   

 


 

Country Page Listings

Stockers & Feeders

Commission: 2% of the gross proceeds.
 
   
   
Breeding Stock
Replacement Heifers, Bred Heifers, Bred Cows & Pairs

 
 
Commission: 3% of the gross proceeds.
 
   
   
Bulls
 
Commission: 5% of the gross proceeds.
 

 


 

Dairy Division

Commission: 4% of the gross proceeds.
 
NoSale/Scratch Fee: $5.00 per head.

 


 

Private Treaty Transactions

2% of the gross proceeds

 

Training Videos

It is most important in today's educational environment to use multimedia as a tool to reach your audience, especially if your goal is for training purposes.  Superior Productions has the team and the technology to do it right with value in mind. Our team of Production Specialists, Writers and Technical Crew are the best in the business, using innovative, state of the art technology to assure that you are completely satisfied.

How Superior Productions Works

HOW TO PARTICIPATE AS AN ABSENTEE BUYER

We have made preparations to bid and buy livestock through Superior Productions’ “Call or Click-To-Bid” service for those unable to attend in person on sale day. Please note that all of the lots in the sale will also be available for viewing online prior to sale day at www.superiorlivestock.com

HERE’S HOW IT WORKS

Turn in Bids Over the Phone. This is our traditional method of buying livestock and is the suggested process for anyone who does not have excellent, high-speed internet. To get started, simply go online to www.superiorlivestock.com and click on the tab titled “Register for a Buyer Number”. Select the registration form for Superior Productions and print the registration form, fill it out and fax it in to Superior Productions at (817) 378-3380 with a signature on it. You can also mail it in to the address provided on the form. Upon receipt of this information, Superior will call you with a buyer’s number and the bid line phone number that you will use on sale day to place bids over the phone. You can also register over the phone by calling 800-431-4452.

Click-To-Bid. This is Superior’s newest way to buy cattle! Please note that high speed internet is required – this is not for dial-up or satellite internet. Registration is free, but you must become a member of www.superiorclicktobid.com to sign up. Becoming a member is easy – just go to the homepage of www.superiorclicktobid.com and follow the out-lined steps to get started. Input your information and select a username and password. You will receive an e-mail confirming you are a member. From that point forward you just have to sign in and select the sale you would like to register for. 
 

Viewing the Auction

If the sale is being broadcast on RURAL TV then, it will be available on DISH Network channel 232. Please note that there is a short delay if you are watching the auction on television, so be sure to call in at least one lot ahead of the lot you are interested in bidding on. Regardless of the television channel the sale is being broadcast on, all auctions will be broadcast live on the internet at www.superiorclicktobid.com.  Some auctions will ONLY be broadcast online.  Remember you can call in to bid whether you watch on the TV or on the internet, but you must be a member of www.superiorclicktobid.com to “click-to-bid”.  If you just want to watch the auction without bidding online, you can do so by entering the auction as a guest.  Guests do not need a username or password to watch the auction.  Your computer must have Flash Media Player and Java installed to view the auction online. 
 
Bidders who are successful in making purchases via satellite or internet will be contacted by the ranch after the sale to settle payment and make shipping arrangements.   
 

 

Broadcast Your Auction

A one of a kind opportunity exists for your next auction to receive the exposure, recognition and buyer participation that will make a positive impact on your bottom line. It is the easiest, most cost effective way to broaden your buyer base. If you want to bring more buyers to your auction, do it via satellite with Superior Productions. Since 1993, Superior Productions has been the broadcast and video production division of Superior Livestock Auction. Superior Productions annually produces and broadcasts over 800 hours of live television for Superior Livestock Auction. Throughout the years, Superior Productions has brought genetics to buyers through multiple broadcasts of production auctions for many of America's premier beef cattle seed stock producers. Superior Productions has also helped expand the marketing horizons for some of the nation's top horse breeders.

Superior Productions’ television broadcast is available on Dish Network channel 232 and 230, and are simulcast on SuperiorClickToBid.com.


Included in the Internet & Television broadcast package, Superior Productions will provide the following:

  • Air time reserved and secured on your behalf.
  • Digital video footage recorded, professionally edited and prepared for electronic transmission.
  • The broadcast combines pre-recorded video with live audio from the sale site of your auctioneer and pedigree reader.
  • Professionally produced broadcast quality video.
  • A promotional advertisement aired twice on Superior Sunrise prior to the commercial cattle sales.
  • Two full-page, black & white print advertisements in Superior Livestock Auction catalog.
  • A link from your website to Superior’s server for buyers to view the video of your livestock up to two weeks prior to the sale.
  • Access to Superior Productions registered buyer’s lists for direct mail or email for pre-sale promotions.
  • Use of Superior Production’s phone bank and staff.
  • Pre-sale buyer verification and buyer number assignment.
  • Post-sale activity report & purchasers report.
  • Superior Representative on site to coordinate phone bids.

All associated travel costs are extra and television airtime booked 3 months prior to sale date.

SUPERIOR PRODUCTIONS' ADDITIONAL SERVICE OPTIONS

Superiors Productions offers these additional services at the indicated additional cost. Historically, each of these services listed have had a positive impact on the number of registered buyers and the number of lots purchased through Superior.

They include:        

  • Production of a 30 minute sale-preview segment which is created and aired on Dish Network ch 232 just prior to beginning of the actual auction.
  • DVD may be produced for distribution to potential buyers
  • One 7-minute feature on an episode of The American Rancher aired (3) times per week. includes one (1) :30 second promotional advertising spot per airing 
  • One (1) :30 second spot on an episode of the American Rancher aired (3) times per week
  • Live broadcast from sale site
  • Install circuit for transmission of live audio and video from sale facility.
  • Three (3) camera production unit.
  • On-site manned Superior phone bank up to ten lines. Fort Worth bid line will be back-up.
  • For more information contact Superior Productions at 800.431.4452

Broadcast your auction live on our website at www.superiorlivestock.com.

  • Videotape the individual lots.
  • Edit and compress the video lots for the website. The lots and online catalog will be on the internet for viewing at www.superiorlivestock.com (we can also make a link to your website so the cattle can be viewed online there as well).
  • Place commercial television spots in the "Superior Sunrise" - Superior Livestock Auction’s pre sale promotional segment broadcast on RFD-TV directly before the auctions.
  • Advertise your auction with one (1) full page print ad in the Superior Livestock Auction commercial cattle catalog prior to your sale.
  • Superior Productions can produce a DVD preview of the lots to be broadcast prior to the sale and send to potential customers that includes graphics listing the pedigree information and EPDs.                 
  • Provide our 800 number to register buyers in addition to having personnel available to answer any questions prior to and on sale day.
  • Provide technical equipment and personnel necessary to broadcast the auction from our Fort Worth studio. Provide studio, bid line and phone crew on auction day.
  • Provide a representative on location sale day to connect technical equipment and turn in bids.
  • Flash Media Player and Java needed to watch and participate in auction online

Cattle are video taped approximately 30 days prior to the auction and then the lots are edited for broadcast. On sale day, viewers watching over the internet will hear the live auction in progress and will be able to see the pre-edited video of each individual lot as it is selling with the graphics displayed. Registered buyers would call into the telephone bid line number to bid. Customers can view the auction, access the online catalog and view the video lots at www.superiorclicktobid.com.

Superior Productions charges no commission for lots sold through our services. The current rate is $20 per lot for cattle and $35.00 per lot for horses to video/edit/compress lots for internet broadcast plus $1300 / hour broadcast on the website for Monday through Friday or $1800 / hour broadcast on a Saturday.

Travel expenses for videotaping and sale day is in addition to these charges. No need for high speed internet at the sale location.  Two independent phone lines are required to broadcast an auction with Superior Productions.

 

 

 

Register for a Buyer Number With Superior Productions

Please click below to download a PDF of the buyer registration form. Bidders who are successful in making purchases via television or the internet will be contacted by the ranch after the sale to settle payment and shipping arrangements. 

Please see "How to Participate in an Auction" for a complete description of how to participate as an absentee buyer.

Click Here to Download Buyer Registration Form

Value Added Programs

 

Superior Livestock Auction’s marketing service offers both buyers and sellers the opportunity to take advantage of “Value Added” programs which will bring more dollars to their bottom line. 

Superior has always taken a leadership role in today’s changing livestock industry.  In 1994, Superior introduced the beef industry’s first national Vaccination Program, which grew to become nationally recognized.

Superior was also in the lead in Source and Age Verification by implementing “Superior Verified” which allows producers to Source and Age Verify their cattle through IMI Global.

Superior Livestock’s goal is to continue to stay on the industry’s leading edge in implementing new programs to better serve our buyers and sellers and add value to their investment.

State Animal Health Officials Directory

VAC24

The vaccination requirements for the Vac 24 program are: 

 
Calves vaccinated on the cows at 2 to 4 months of age.
 
  1. 1 dose 7-way, 8-way or 9-way Clostridial.
  2. 1 dose viral 5-way (IBR, PI3, BRSV and BVD Type 1 & II).   The IBR and PI3 components must be chemically altered modified live or modified live with veterinarian’s approval.  The BVD and BRSV can be either modified live or killed.   
  3. 1 dose Mannheimia Haemolytica and/or Mannheimia Multocida when the calves are worked at 2 to 4 months of age.
  4. Internal and external parasite control recommended.  


We recommend that you consult with your veterinarian concerning these and any other vaccinations you give.    

 
At delivery, your representative will require you to sign a Program Compliance Affidavit located on the bottom portion of the buyers invoice. It will ask for information stating the vaccinations administered, brand name of the vaccine, date administered and injection site(s).   Please record this information as you vaccinate, so that you can complete the affidavit on the day of delivery.  If you have any questions, please call your Superior representative or Merrigwen Morrow @ 1-800-523-6610.  
 

VAC34

The vaccination requirements for the Vac 34 program are:

 
Calves vaccinated on cows 2-4 weeks prior to shipping.
  1. 2 doses 7-way, 8-way or 9-way Clostridial at branding and 2-4   weeks prior to shipping.
  2. 1 dose viral 5-way (IBR, PI3, BRSV and BVD Type I and II) 2-4 weeks prior to shipping. The IBR and PI3 components must be chemically altered modified live or modified live with veterinarian’s approval.  The BVD and BRSV can be either modified live or killed.   
  3. 1 dose Mannheimia Haemolytica and/or Mannheimia Multocida 2-4 weeks prior to shipping.
  4. Internal and external parasite control recommended.
 
We recommend that you consult with your veterinarian concerning these and any other vaccinations you give. 
 
At delivery, your representative will require you to sign a Program Compliance Affidavit located on the bottom portion of the buyers invoice. It will ask for information stating the vaccinations administered, brand name of the vaccine, date administered and injection site(s).   Please record this information as you vaccinate, so that you can complete the affidavit on the day of delivery.  If you have any questions, please call your Superior representative or Merrigwen Morrow @ 1-800-523-6610.  
 

 

VAC34+

Calves vaccinated twice, at branding and 2-4 weeks prior to shipping.

 
The vaccination requirements for the Vac 34+ program are:
 
  1. 2 doses 7-way, 8-way or 9-way Clostridial at branding AND 2 to 4 weeks prior to shipping.   
  2. 2 doses viral 5-way (IBR, PI3, BRSV and BVD Type I and II) at branding AND 2 to 4 weeks prior to shipping.   The IBR and PI3 components must be chemically altered modified live or modified live with veterinarian’s approval.  The BVD and BRSV can be either modified live or killed.   
  3. 1 dose Mannheimia Haemolytica and/or Mannheimia Multocida 2-4 weeks prior to shipping.  
  4. Internal and external parasite control recommended.
 
We recommend that you consult with your veterinarian concerning these and any other vaccinations you give. 
 
At delivery, your representative will require you to sign a Program Compliance Affidavit located on the bottom portion of the buyers invoice. It will ask for information stating the vaccinations administered, brand name of the vaccine, date administered and injection site(s).   Please record this information as you vaccinate, so that you can complete the affidavit on the day of delivery.  If you have any questions, please call your Superior representative or Merrigwen Morrow @ 1-800-523-6610.  
 

 

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