800-422-2117 Texas
800-523-6610 Colorado

Get News

Sign up for our newsletter!


Welcome to Superior Livestock!

How it Works

Marketing the Superior Way

 

Marketing “The Superior Way”   begins with a visit from your Superior representative. The representative views the cattle in their natural surroundings and completes a consignment contract that describes the cattle and the terms and conditions of the sale. The representative also photographs a fair representation of the cattle with a video camera.
 
The consignment contract is submitted to the Brush, Colorado office where the information is entered into a computer database and a catalog is prepared. The Video Auction catalog can be viewed on the Internet one week prior to the auction and the listings can be viewed on the Internet at any time.
 
The video is submitted to Superior’s office in Fort Worth, Texas where it is edited into a short segment to be aired on the Video Auction, Internet Auction or on the Country Page.  The video is also made available on the internet for buyers to view the cattle prior to the auction.  
 
On auction day, buyers and sellers can either be present at the auction site or view the auction via a nationwide satellite broadcast on Dish Network channel 232 or the internet from the comfort of their office or home. 
 
The Video and Internet Auctions are conducted live, with an auctioneer, as cattle are sold to buyers bidding at the auction site, via telephone or on the internet “Click to Bid”.  
 
After the cattle are sold, a livestock contract stating the terms and conditions of the sale is prepared and sent to both the buyer and seller.  Following the auction, the Superior representative contacts all parties to arrange the delivery.
 
On the day of delivery, the Superior representative is present to oversee the sorting and loading of the cattle. At delivery, the seller is issued a check drawn on Superior’s bonded custodial account and payment is due from the buyer upon receipt of the cattle.
 
The cattle are shipped directly from the seller’s farm or ranch to the buyer’s destination, which greatly reduces stress and potential health problems.
 
From the time the Superior representative completes the consignment contract with the seller until the time the cattle are loaded onto the buyer’s truck, personal hands-on attention is given to make sure the sales contract is followed completely.
 

Buyer Registration

ATTENTION SUPERIOR BUYERS: THIS REGISTRATION FORM IS FOR TRUCK LOAD AUCTIONS ONLY!  IF YOU ARE IN NEED OF A BUYER NUMBER FOR BULL AUCTIONS (REGISTERED CATTLE) OR HORSE AUCTIONS, PLEASE CLICK ON SUPERIOR PRODUCTIONS UNDER THE "REGISTER FOR A BUYER NUMBER" TAB.  PLEASE CALL WITH ANY QUESTIONS~ 800.422.2117

You have two options for registering to buy on Superior Livestock Auction.

1)  Click the link below to download the Terms and Conditions and the Livestock Contract.  Please read these documents, then download the Buyer Registration Form.  Complete the form and fax or email it to the Fort Worth office.  Fax to  817.624.3325, or email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .  A  signature is required before a buyer number can be issued.

2)  Use the “register online” form below to fill out an application.  Your acceptance of our terms and conditions will constitute an online signature, and a buyer number may be issued.

In either case, notify your financial institution that Superior Livestock will be calling to verify your reference and most importantly authorize your contact person to release your information to Superior Livestock Auction.  For more information, please call 800.422.2117.

3) Please note that this registration DOES NOT register you on Superior's Click to Bid website. Please visit www.superiorclicktobid.com  to become a member of Click to Bid.

Terms and Conditions

Livestock Contract

Buyer Registration Form

Click here to Register Online

Contact Us

Superior Livestock Auction

FORT WORTH, TEXAS
tel: 800.422,2117
fax: 817.624.3325

131 E. Exchange Ave.
Suite 121
Fort Worth, TX 76164

BRUSH, COLORADO
tel: 800.523.6610
fax: 970.842.2705

1155 N. Colorado Ave.
Brush, CO 80723

 

Contact Us Online

Please use the form below to contact us.

 
 

 

Seller Information

How To Sell
“The Superior Way”

Superior has created a national livestock market where prices are discovered, through competitive bidding, without regard to local climate conditions or demand.  Through its nationwide marketing network, Superior Livestock Auction can serve sellers and buyers throughout the United States.

Cattle are sold on contract for immediate to future delivery, whichever meets your needs and market expectations.  Unlike conventional marketing methods, you have the opportunity to offer your cattle, at auction, to over 8,500 registered buyers while still at your farm or ranch and shown in their natural surroundings.

To begin the process, visit our Find a Representative page and search for the representative or representatives nearest you.  Or, you can call the Fort Worth, Texas office at 800.422.2117 or the Brush, Colorado office at 800.523.6610 and the staff will assist you in finding a representative near you.

You have three options in marketing

“The Superior Way”

  • Video Auctions
  • Internet Auctions
  • Country Page

Superior has an auction every other Friday and Country Page sales daily.  The Video Auctions are broadcast live on Dish Network channel 232 and the internet from Superior’s office and studio in the Historic Fort Worth Stockyards every other week during the majority of the year.  From June through September, Superior conducts multiple day regional auctions in Council Bluffs, Iowa, Steamboat Springs, Colorado, Winnemucca, Nevada, Sheridan, Wyoming and Denver, Colorado.     Cattle are offered for sale on the Country Page every day of the week.

When you consign your cattle, a Superior Representative will come to your farm or ranch to film your cattle and prepare a consignment contract describing the cattle and stating the terms and conditions of the sale.  This information is printed in a sale catalog that is available for buyers to view in print or online. 

If you choose to sell on a Video Auction the catalog is mailed or emailed to potential buyers one week prior to the auction.  It is also available on the internet a week prior to the auction.  The film is edited for broadcast on sale day and is also available on the internet for buyers to view the cattle prior to the auction. 

If you choose to sell on an Internet Auction, the catalog and video is available on the internet or by email two days prior to the auction. 

If you choose to sell your cattle on the Country Page the catalog and video are available on the internet to buyers the day you list them for sale.

Following the sale of your cattle, the Superior Representative will coordinate the delivery details between you and the buyer.  The Superior Representative will be at the delivery to supervise the sorting and loading of the cattle and to issue you a check from Superior Livestock Auction’s Bonded Custodial Account. 

 

Advantages of Selling 
“The Superior Way”

  • Cattle are sold while still at the farm or ranch.
  • Cattle are shown to buyers in their natural surroundings.
  • There is no added stress on the cattle, therefore, less shrink.
  • Cattle are presented to over 8,500 registered buyers.
  • Sellers can establish a reputation for their cattle on a national market.
  • Sellers can take advantage of “Value Added” programs which generate premiums for their cattle.
  • Sellers do not have the expense of trucking.
  • Sellers determine the weighing conditions.
  • Sellers can sell on contract for future delivery and take advantage of current market conditions.
  • Sellers deal directly with the Superior Representative. 
  • Sellers are paid for their cattle by Superior Livestock Auction through a Bonded Custodial Account.

Buyer Information

How To Buy
 “The Superior Way”

Through its nationwide marketing network, Superior Livestock Auction offers load lots of cattle at auction (via satellite TV and the Internet) from producers throughout the United States to buyers throughout the United States.  The Video and Internet Auctions are conducted live, with an auctioneer, as cattle are sold to buyers bidding at the auction site, via telephone or on the internet “Click to Bid”.  Buyers can either be present at the auction site or view the auction via a nationwide satellite broadcast on RURAL TV (Dish Network, channel 232) or on the internet from the comfort of their office, home or wherever they may be.   Superior also offers daily internet listings of cattle for sale on the Country Page.

Unlike conventional marketing methods, buyers have the opportunity to view and buy cattle, shown in their natural surroundings.  The cattle are shipped directly from the seller’s farm or ranch to the buyer’s destination, which greatly reduces stress and potential health problems.

To begin the process, go to the Register for a Buyer Number page or call the Fort Worth, Texas office at 800-422-2117 and the staff will assist you in registering for a Buyer Number.

You have three options in Buying

“The Superior Way”

  • Video Auctions
  • Internet Auctions
  • Country Page

Superior has an auction every other Friday and Country Page sales daily.  The Video Auctions are broadcast live from Superior’s office and Studio in the Historic Fort Worth Stockyards every other week during the majority of the year.  From June through September, Superior conducts “special” multiple day regional auctions in Council Bluffs, Iowa, Steamboat Springs, Colorado, Winnemucca, Nevada, Sheridan, Wyoming and Denver, Colorado.  An Internet Auction is scheduled every Friday’s that there is not a video auction or a Holiday.  Cattle are offered for sale on the Country Page every day of the week.

When cattle are consigned, a Superior Representative goes to the producers farm or ranch to film the cattle and prepare a consignment contract describing the cattle and stating the terms and conditions of the sale.  This includes the description, current location, delivery date, weighing conditions, vaccination programs, etc.  This information is compiled into a catalog that is made available to potential buyers. 

The Video Auction catalog is mailed or emailed (buyer’s preference) one week prior to the auction.  It is available on the internet a week prior to the auction.  The video of the cattle is also available on the internet for buyers view the cattle prior to the auction.  The Internet Auction catalog and video of the cattle is available on the internet and by email two days prior to the auction. The Country Page catalog and video is available on the internet the day the cattle are listed for sale.

After the cattle are sold, a Livestock Contract  stating the terms and conditions of the sale is prepared and sent to both the buyer and seller.  Following the auction, the Superior Representative contacts all parties to arrange the delivery.  The buyer is responsible for hiring trucks to haul the cattle to their destination. 

On the day of delivery, the Superior Representative is present to oversee the sorting and loading of the cattle and to make sure the terms of the Livestock Contract are followed.  The buyer is welcome at the delivery, but it is not required. 

Advantages of Buying
“The Superior Way”

  • Buyers are exposed to large numbers of cattle with little time and expense incurred.
  • Buyers can buy country fresh cattle, therefore, less stress and health problems.
  • Buyers can see the cows and bulls from which the calves are produced.
  • Feedlots can buy on contract for immediate or future delivery, to meet pen space.
  • A yearling operation can sell and replace with calves on the same market.
  • Weighing conditions are pre-determined.
  • Delivery dates are set in advance, so trucking is pre-arranged.
  • A Superior Representatives is present at each delivery.  The buyer is welcome, but is not required to be there, which saves time and expense.

 

 

 

Superior Sunrise

Superior introduced "Superior Sunrise”, a 30-minute TV show which airs prior to each video cattle auction. Superior Sunrise is an upbeat, fun and information filled program. It allows viewers at home the opportunity to learn more about Superior Livestock and the cattle market, as well as attractions and events around the auction's host cities. Superior Sunrise is hosted by Kirbe Schnoor. She brings the latest news in the livestock industry, discusses the cattle market, and interviews an assortment of special guests. Each show, Kirbe visits with guests varying from Merck Animal Health staff, to Superior Livestock cattle consignors and the representatives that make up Superior Livestock. Superior Sunrise is the perfect companion with your morning cup of coffee. Tune-in for a brief look at the cattle market, candid interviews, and with a host like Kirbe you never know what’s going to happen!

Time Schedule

Video Auction

Dec. 13, 2018

Change Time Zone :

    8:00 AM Central Time

    9420 9421A 9421B 9421C 9421D 9421E 9421F 9421G 9421H 9421I 9421J 9421K S9602 S9603 S9604 S9605 S9606 9422 9423 9424

    8:30 AM Central Time

    9425 9426 9427 9428 9429 9430 9431 9432 9433 9434 9435 9436 9437 9438 9439 9440 9441 9442 9443 9444

    9:00 AM Central Time

    9445 9446 9447 9448 9449 9450 9451 9452 9453 9454 9455 9456 9457 9458 9459 9460 9461 9462 9463 9464

    9:30 AM Central Time

    9465 9466 S9607 9467 9468 9469 9470 9471 9472 9473 9474 9475 9476 9477 9478 9479 9480 9481 9482 9483

    10:00 AM Central Time

    9484 9485 9486 9487 9488 9489 S9608 9490 9491 9492 9493 9494 9495 9496A 9496B 9497 9498 9499A 9499B 9500A

    10:30 AM Central Time

    9500B 9501 9502A 9502B 9503 9504A 9504B 9505A 9505B 9506 9507 9508 9509A 9509B 9510A 9510B 9510C 9511 9512 9513

    11:00 AM Central Time

    9514 9515 9516 9517A 9517B 9517C 9517D 9518 9519 9520 9521A 9521B 9522 9523 9524A 9524B S9609 S9610 9525 9526A

    11:30 AM Central Time

    9526B 9527 9528 9529A 9529B 9530 9531A 9531B 9532 9533A 9533B 9534A 9534B 9534C 9535 9536 9537 9538 9539 9540

    12:00 PM Central Time

    9541 9542 9543 9544 9545A 9545B 9546A 9546B 9546C 9547A 9547B 9547C 9548 9549 9550 9551 9552 9553 9554 9555

    12:30 PM Central Time

    9556A 9556B 9557 9558 9559 9560 9561 9562 9563 9564 9565 9566 9567 9568 9569 9570 9571A 9571B 9572A 9572B

    1:00 PM Central Time

    9572C 9573A 9573B 9574 9575 9576 9577A 9577B 9578A 9578B 9579 9580 9581 9582 9583 9584A 9584B 9585 9586 9587

    1:30 PM Central Time

    9588 9589 9590 9591A 9591B 9592 9593 9594 9595 9596 9597 9598A 9598B 9599 S9611 S9612A S9612B 9600A 9600B 9600C

    2:00 PM Central Time

    9601 S9613 S9614

    2:05 PM Central Time

    S9615
    ^ Back to Top

    Dairy Time Schedule

    Video Auction

    Dec. 13, 2018

    Change Time Zone :

      8:00 AM Central Time

      9420 9421A 9421B 9421C 9421D 9421E 9421F 9421G 9421H 9421I 9421J 9421K S9602 S9603 S9604 S9605 S9606 9422 9423 9424

      8:30 AM Central Time

      9425 9426 9427 9428 9429 9430 9431 9432 9433 9434 9435 9436 9437 9438 9439 9440 9441 9442 9443 9444

      9:00 AM Central Time

      9445 9446 9447 9448 9449 9450 9451 9452 9453 9454 9455 9456 9457 9458 9459 9460 9461 9462 9463 9464

      9:30 AM Central Time

      9465 9466 S9607 9467 9468 9469 9470 9471 9472 9473 9474 9475 9476 9477 9478 9479 9480 9481 9482 9483

      10:00 AM Central Time

      9484 9485 9486 9487 9488 9489 S9608 9490 9491 9492 9493 9494 9495 9496A 9496B 9497 9498 9499A 9499B 9500A

      10:30 AM Central Time

      9500B 9501 9502A 9502B 9503 9504A 9504B 9505A 9505B 9506 9507 9508 9509A 9509B 9510A 9510B 9510C 9511 9512 9513

      11:00 AM Central Time

      9514 9515 9516 9517A 9517B 9517C 9517D 9518 9519 9520 9521A 9521B 9522 9523 9524A 9524B S9609 S9610 9525 9526A

      11:30 AM Central Time

      9526B 9527 9528 9529A 9529B 9530 9531A 9531B 9532 9533A 9533B 9534A 9534B 9534C 9535 9536 9537 9538 9539 9540

      12:00 PM Central Time

      9541 9542 9543 9544 9545A 9545B 9546A 9546B 9546C 9547A 9547B 9547C 9548 9549 9550 9551 9552 9553 9554 9555

      12:30 PM Central Time

      9556A 9556B 9557 9558 9559 9560 9561 9562 9563 9564 9565 9566 9567 9568 9569 9570 9571A 9571B 9572A 9572B

      1:00 PM Central Time

      9572C 9573A 9573B 9574 9575 9576 9577A 9577B 9578A 9578B 9579 9580 9581 9582 9583 9584A 9584B 9585 9586 9587

      1:30 PM Central Time

      9588 9589 9590 9591A 9591B 9592 9593 9594 9595 9596 9597 9598A 9598B 9599 S9611 S9612A S9612B 9600A 9600B 9600C

      2:00 PM Central Time

      9601 S9613 S9614

      2:05 PM Central Time

      S9615
      ^ Back to Top

      Internet Time Schedule

      Video Auction

      Dec. 13, 2018

      Change Time Zone :

        8:00 AM Central Time

        9420 9421A 9421B 9421C 9421D 9421E 9421F 9421G 9421H 9421I 9421J 9421K S9602 S9603 S9604 S9605 S9606 9422 9423 9424

        8:30 AM Central Time

        9425 9426 9427 9428 9429 9430 9431 9432 9433 9434 9435 9436 9437 9438 9439 9440 9441 9442 9443 9444

        9:00 AM Central Time

        9445 9446 9447 9448 9449 9450 9451 9452 9453 9454 9455 9456 9457 9458 9459 9460 9461 9462 9463 9464

        9:30 AM Central Time

        9465 9466 S9607 9467 9468 9469 9470 9471 9472 9473 9474 9475 9476 9477 9478 9479 9480 9481 9482 9483

        10:00 AM Central Time

        9484 9485 9486 9487 9488 9489 S9608 9490 9491 9492 9493 9494 9495 9496A 9496B 9497 9498 9499A 9499B 9500A

        10:30 AM Central Time

        9500B 9501 9502A 9502B 9503 9504A 9504B 9505A 9505B 9506 9507 9508 9509A 9509B 9510A 9510B 9510C 9511 9512 9513

        11:00 AM Central Time

        9514 9515 9516 9517A 9517B 9517C 9517D 9518 9519 9520 9521A 9521B 9522 9523 9524A 9524B S9609 S9610 9525 9526A

        11:30 AM Central Time

        9526B 9527 9528 9529A 9529B 9530 9531A 9531B 9532 9533A 9533B 9534A 9534B 9534C 9535 9536 9537 9538 9539 9540

        12:00 PM Central Time

        9541 9542 9543 9544 9545A 9545B 9546A 9546B 9546C 9547A 9547B 9547C 9548 9549 9550 9551 9552 9553 9554 9555

        12:30 PM Central Time

        9556A 9556B 9557 9558 9559 9560 9561 9562 9563 9564 9565 9566 9567 9568 9569 9570 9571A 9571B 9572A 9572B

        1:00 PM Central Time

        9572C 9573A 9573B 9574 9575 9576 9577A 9577B 9578A 9578B 9579 9580 9581 9582 9583 9584A 9584B 9585 9586 9587

        1:30 PM Central Time

        9588 9589 9590 9591A 9591B 9592 9593 9594 9595 9596 9597 9598A 9598B 9599 S9611 S9612A S9612B 9600A 9600B 9600C

        2:00 PM Central Time

        9601 S9613 S9614

        2:05 PM Central Time

        S9615
        ^ Back to Top

        Market Report

        Dec 16, 2011
        FORT WORTH, TEXAS...Over 25,700 head of calves, feeder cattle and breeding stock
        were offered here December 16 during Superior's regularly scheduled video cattle auction.
        Broadcast live from their office and studio, the auction had producers from 20 states consign 17% steer calves 0-590 lbs.; 21% heifer calves 375-590 lbs.;
        29% feeder steers 580-900 lbs.; 22% feeder heifers 580-930 lbs. and 12% breeding stock.
        Cattle sold on contract to deliver immediately through the end of May.

         

        All Regions
        Sex Weight Range Price Range
        Cows   $850.00-$1650.00
        Pairs   $1335.00-$1335.00
        Bred Heifers   $1225.00-$1450.00
        Region 1
        Sex Weight Range Price Range
        Steers 420-420 $194.00-$194.00
          535-535 $157.00-$157.00
          620-640 $139.00-$150.00
          675-675 $149.00-$149.00
          700-725 $138.00-$140.00
        Heifers 400-400 $170.00-$170.00
          500-525 $139.00-$142.00
          550-550 $136.50-$136.50
          675-675 $136.50-$136.50
          930-930 $97.50-$97.50
        Region 2
        Sex Weight Range Price Range
        Steers 525-525 $159.00-$159.00
          580-585 $157.00-$173.00
          640-640 $141.00-$141.00
          650-650 $154.00-$154.00
          720-720 $150.00-$151.00
          775-775 $138.00-$138.00
          820-825 $138.50-$140.00
        Heifers 450-475 $157.00-$174.00
          525-540 $145.00-$147.00
          550-590 $134.50-$156.50
          650-675 $139.00-$143.00
          750-750 $135.00-$135.00
          800-800 $130.00-$130.00
        Holstein 325-325 $140.00-$140.00
        Region 3
        Sex Weight Range Price Range
        Steers 390-390 $191.00-$191.00
          400-420 $190.00-$196.00
          450-485 $149.00-$174.50
          500-535 $156.00-$168.00
          565-580 $140.00-$165.50
          600-640 $133.00-$155.00
          655-690 $134.50-$145.00
          715-730 $132.50-$144.00
          750-775 $136.00-$143.00
          800-845 $134.00-$141.50
          850-860 $135.50-$141.50
        Heifers 400-435 $140.00-$176.00
          465-485 $146.00-$156.00
          500-535 $140.00-$147.00
          575-590 $133.00-$135.00
          600-640 $126.00-$135.50
          660-680 $130.00-$136.00
          700-735 $128.00-$136.00
          750-760 $123.00-$138.00
          800-825 $122.50-$124.00
        Holstein 300-300 $137.00-$137.00
          350-375 $141.00-$148.00
          400-400 $127.00-$127.00
          620-620 $111.50-$111.50
        Region 4
        Sex Weight Range Price Range
        Steers 540-540 $167.00-$167.00
          575-575 $157.00-$164.00
          600-600 $158.00-$158.00
          695-695 $145.00-$145.00
          750-765 $135.00-$141.00
          800-835 $135.00-$146.00
          850-875 $134.25-$143.00
        Heifers 460-490 $150.00-$158.00
          535-535 $149.00-$149.00
          630-630 $134.00-$134.00
          650-650 $140.00-$140.00
          750-750 $133.00-$134.50
          800-825 $128.00-$131.00
        Region 5
        Sex Weight Range Price Range
        Steers 590-590 $139.75-$139.75
          700-700 $129.50-$129.50
          750-750 $133.00-$133.00
        Heifers 460-460 $139.00-$139.00
          660-660 $133.50-$133.50
        Region 6
        Sex Weight Range Price Range
        Heifers 835-835 $114.00-$114.00

         

        Subcategories