Welcome to Superior Livestock!
from the Sheraton Resort & Conference Center
in Steamboat Springs, Colorado
** Offering 260,000 Head **
Monday, July 6
37,500 Head of Weaned Calves & Calves on Cows
from the Southern, Southeastern & South Central Regions
4,500 Head of Bred Heifers, Bred Cows & Cow/Calf Pairs
Tuesday, July 7
1,200 Head of Holsteins and
62,000 Head of Yearling Steers & Yearling Heifers
from throughout the United States
Wednesday, July 8
54,000 Head of Weaned Calves & Calves on Cows
from Montana, North & South Dakota, Eastern Wyoming & Nebraska
Thursday, July 9
51,000 Head of Weaned Calves & Calves on Cows
from Colorado, New Mexico & Western Wyoming
Friday, July 10
51,000 Head of Weaned Calves & Calves on Cows
from Utah, Idaho, Oregon & California
For more information please call 800.422.2117
Verified Beef’s Reputation Feeder Cattle® (RFC) program predicts herd-group performance and carcass traits based solely on inherent genetic merit potential, as derived from EPD data supplied by established breed associations. RFC predicted trait level rankings (stars) and Relative Value/cwt are in comparison to cattle with industry average genetics. Actual realization of these values is dependent on management and environmental effects, including plain of nutrition, days on feed, weather, etc. Verified Beef and Superior Livestock Auction do not guarantee or warrantee the actual performance of the cattle.
The Cattle Transportation Symposium, an effort led by the National Cattlemen’s Beef Association, with support from the beef checkoff-funded Beef Quality Assurance (BQA) program and Colorado State University, was held May 14 and 15 in Fort Collins, Colo. The event brought together all sectors of the beef industry to discuss and evaluate current transportation issues in the beef industry.
Speakers during the symposium presented on the challenges that each sector faces regarding cattle transport. All shared a commitment to continuously improve their practices to increase the well-being of cattle and the quality of the product for consumers. Dr. Karen Schwartzkopf-Genswein, a world renowned beef cattle welfare research scientist with Agriculture and Agri-Food Canada, and Dr. Clyde Lane, 2014 BQA Educator of the Year and Professor Emeritus at University of Tennessee, shared their perspectives on reducing cattle stress and the principles of proper stock trailer inspection and loading of cattle.
Kristen Parman, Vice President of Member Services for LMA, shared the current educational and training programs that are available for auction markets, and Larry Schnell, owner of Livestock Marketing Exchange in North Dakota, shared the expectations of a marketer with regards to the cattle that are shipped to market and moved on to buyers. Representatives from JBS Carriers and Out West Trucking provided insight into the logistics of cattle hauling in compromising situations.
Beef packers, JBS and Cargill, described the increasingly scrutinized environment that they work in around cattle transportation and provide a call to action for the industry to continue to offer training and develop a more robust certification system for livestock transporters.
A white paper is being developed from the presentations and perspectives shared at the symposium. and be sure to check back to the National BQA YouTube page for more videos being added this summer.
Welcome to Steamboat Springs, Colorado for the Superior Livestock Auction “Week in the Rockies”. The Red Angus Association of America has been a proud sponsor of this event for more than five years. Ranchers, cattle feeders and beef industry groups will gather as more than 260,000 head of cattle will be offered for sale beginning July 6th.
Pay special attention to the cattle enrolled in the Red Angus Feeder Calf Certification Program (FCCP). Calves wearing the Red Angus FCCP Yellow Tag are identified as having at least 50% Red Angus bloodlines which qualify those calves for the revamped Tyson Fresh Meats' Choice+ grid and Angus product lines. Remember- Keep the tag, keep the premium! Calves wearing the Allied Access Green Tag are identified as Red Angus composite calves.
Thank you for joining us as Red Angus sponsors Superiors’ stretch of summer video sales starting here at the Week in the Rockies in Steamboat Springs, Colorado, moving on to the high desert in Winnemucca, Nevada for Video Royale and ending the season with the Big Horn Classic in historic Sheridan, Wyoming.
For more information, visit us at RedAngus.org.
To our valued customers, buyers and consignors alike, we thank you for the trust you have placed in Superior Livestock Auction through the years. Together, we have established the status of The Nation’s Leader in Livestock Marketing. As always, we want you to know that we will strive to serve you, and the industry as a whole, with the most effective, fair, and equitable livestock marketing methods, including the development of new ideas as needed.
We are pleased to announce a new method of pricing for pounds over base weight that we believe will serve both consignors and buyers well by reducing the complexity of the conventional slide, and removing the associated uncertainty of the effect of extra pounds at delivery. The new method will be called Superior RightSlide. The name was derived from the simple guiding principle in working out tough negotiations which is “If everyone just does what is RIGHT, it will work out fine”. The simple calculation will be as follows:
Superior Livestock is bringing you the most current trends in the fashion world. We have the latest and greatest apparel that will make any outfit. From caps to jackets and vests or that warm pair of gloves, you can find exactly what you're looking for. In need of a great gift or just want something for yourself? Look no farther than our Superior Livestock Store.
For over 25 years, Superior Livestock has been committed to making it easy for buyers and sellers to come together. With the introduction of this online bidding portal, we have made it even easier for buyers to participate in an auction. For more information, go to http://www.superiorclicktobid.com.